AI Insights · Timothy · April 2021
Q1 2021 Performance of Top iOS Music & Podcasts Apps in the US
A look at the first quarter of 2021 reveals trends in downloads, revenue, and active users for leading Music and Podcasts apps on the iOS platform in the United States.
In the first quarter of 2021, the Music and Podcasts category on the iOS platform saw varied performances among the top applications in the United States. Data sourced from Sensor Tower offers insights into how these apps fared in terms of downloads, revenue, and weekly active users.
Pandora: Music & Podcasts experienced a slight decline in downloads, starting at 219K in the last week of December and ending at 182K in the final week of March. Revenue showed a fluctuating trend with a peak of around $3M in the third week of February before settling at about $2.2M at the quarter's end. Weekly active users peaked at 17M in late February, a notable increase from the 16M active users at the beginning of the year.
YouTube Music saw its downloads decrease from 165K to 139K over the quarter. The app's revenue had a significant spike to over $2M in the third week of February, followed by a more consistent performance around $1.7M towards March's end. The weekly active users showed a slight upward trend, starting at 10.9M and growing to 11.7M by the close of the quarter.
Amazon Music: Songs & Podcasts downloads dipped from 137K to 110K, while revenue trends peaked at $1.5M in the third week of February, ending the quarter at approximately $1.2M. The app's active users remained stable, with a slight increase from 2.5M to 2.5M from the start to the end of the quarter.
SoundCloud: Discover New Music downloads showed a decrease from 184K to 150K. The app's revenue hit a high of $763K in the third week of February and saw a gentle decline to $561K by the quarter's end. Weekly active users surged to 20.7M in early March, an increase from the 17.8M at the quarter's beginning.
TIDAL Music: HiFi, Ad-free experienced a decrease in downloads from 11.6K to 13.4K. Revenue saw a peak of $720K in the third week of February, but ended the quarter at around $560K. Active users showed some volatility, with a notable increase to 695K in the middle of March, compared to the 678K at the start of the quarter.
These figures illustrate the dynamic nature of the Music and Podcasts category on the iOS platform. For more detailed insights, Sensor Tower's comprehensive analytics tools provide a deeper dive into the data.
